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How are the personal selling process and the management of customer relationships related?
Ethnic Discrimination
Unfair treatment of individuals based on their ethnicity, including prejudice, exclusion, or hostility.
Masculine Culture
Culture in which people tend to value traditional roles for men and women, achievement, assertiveness, heroism, and material wealth.
Achievement
The act of accomplishing a goal or reaching a significant milestone through effort, skill, or courage.
Assertiveness
Tendency to make requests, ask for information, and generally pursue one’s own rights and best interests.
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