When a Marketer Pays a Large Sum of Money to Ensure

question 106

Multiple Choice

When a marketer pays a large sum of money to ensure that a search engine such as Google lists a given website at the top or side of the listings on a predetermined search word,this is known as ________.

• A)paid inclusion
• B)contextual search
• C)paid listings
• D)site optimisation
• E)meta-tagging

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Definitions:

Communication Codes

are systems of symbols, signs, and rules used to transfer information and messages between individuals.

American Exchange Student

A student from the United States who goes abroad to study at a foreign institution for a certain period, aiming to gain international experience and education.

British Host

A term that could be used to refer to a host in Britain, possibly indicating specific cultural or social hosting practices characteristic of British hospitality; otherwise, if considered out of context, write NO.

Communication Accommodation

The process by which individuals adjust their communication styles to match or oppose others in a conversation.