Which of the Following Is a NOT a Major Challenge

question 62

Multiple Choice

Which of the following is a NOT a major challenge for brands wishing to engage in online communities or social networks?

• A)The costs of participation are too high for most companies.
• B)Results of online participation are difficult to measure.
• C)Marketers have little control over online content.
• D)Users may resent the brand's intrusion into social dialogue.
• E)Users may post derogatory remarks or evaluations