When Members of the Poynton's Nursery Loyalty Scheme Have Spent

question 54

Multiple Choice

When members of the Poynton's Nursery loyalty scheme have spent $1000 at any one of the chain's retail outlets,Poynton's sends them a $25 gift voucher,redeemable at any one of the chain's retail nurseries.Poynton's is using data about customer spending for which purpose?

• A)to identify prospects
• B)to tailor offers to distinct market segments
• C)to identify cross-selling opportunities
• D)to reactivate the customer's purchases
• E)data mining

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Definitions:

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A committee of the U.S. House of Representatives, established in 1938, that investigated alleged disloyalty and subversive activities on the part of private citizens, public employees, and those organizations suspected of having Communist ties.

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