Australian Fashion Designer,Warwick Jones,operates a Chain of Retail Outlets Which

question 76

Multiple Choice

Australian fashion designer,Warwick Jones,operates a chain of retail outlets which uses customer databases and loyalty marketing programs.Each quarter,customers receive a Warwick Jones voucher entitling them to a free scarf or shawl,valued at $50,redeemable with their next purchase.All loyalty scheme members receive this offer regardless of their current spending levels or activity.Warwick Jones is using the customer database for which of the following purpose(s) ?

• A)to tailor offers to distinct market segments
• B)to strengthen the relationship
• C)to reactivate the customer's purchases
• D)to identify cross-selling opportunities
• E)both B and C

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Definitions:

Independent Variables

Variables in an experiment or model that are manipulated or categorized to observe their impact on dependent variables.

Observations

Data points or recorded measures of variables obtained during an experiment or survey.

SSE

The sum of squares due to error, a measure of the discrepancy between the data and an estimation model.

Coefficient Of Determination

A statistical measure, often denoted as R², indicating the proportion of the variance in the dependent variable that is predictable from the independent variable(s).