A Woman Has a Myer Loyalty Card and Loves Shopping

question 51

Multiple Choice

A woman has a Myer loyalty card and loves shopping at the Myer department store because they stock quality fashion garments and accessories for the fuller figure.Four times each year,she receives a catalogue with the new season's 'Big Is Beautiful' fashion range,along with a special offer such as a free accessory for each $100 spent.Myer is using data about her spending for which purpose?

• A)to identify prospects
• B)to tailor offers to distinct market segments
• C)data warehousing
• D)to reactivate the customer's purchases
• E)data mining

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