Marketers Are Most Effective When They Appeal to ________ Rather

question 121

Multiple Choice

Marketers are most effective when they appeal to ________ rather than when they ________.

• A)exciting new inventions;use old ones
• B)teenagers;target older people
• C)existing wants;attempt to create new ones
• D)emotions;appeal to actual needs
• E)the mass market;appeal to market segments

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.