NewTel Is a Telephone Company with a Policy of Filling

question 82

Essay

NewTel is a telephone company with a policy of filling positions through promotions rather than hiring from outside. Until recently, the company had a strong engineering focus and tended to promote people into senior executive positions from the engineering areas. Consequently, almost all of the company's 14 senior executives joined the company over 20 years ago in junior engineering positions. There is increasing pressure on NewTel to become more marketing and service oriented, so four people were hired one year ago from consumer products and retail firms to fill new senior executive positions in marketing and service management. The external hires were necessary because employees were not sufficiently qualified. Now there are signs of tension among senior executives, particularly during budget deliberations where there is limited discretionary spending on new corporate activities. The four new hires have been frustrated in their attempts to have the company put more money into marketing and customer services instead of technology investment. Explain why conflict has occurred among senior executives at NewTel.

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Definitions:

Magnetic Field

A region around a magnetic material or a moving electric charge within which the force of magnetism acts.

DC Machine

An electrical machine that operates on direct current (DC) and includes both motors and generators.

Large Wire

Refers to an electrical conductor of a significantly large cross-sectional area, capable of carrying large currents with minimal resistance.

Many Turns

Refers to a coil or winding composed of a large number of turns of wire, enhancing its magnetic field or inductance.