What Should Be Done Before Responding to Comments Made on Social

question 94

Multiple Choice

What should be done before responding to comments made on social media sites?

• A)Use an automated reputation analysis to better gauge consumer reaction.
• B)Respond based on a predetermined public relations plan.
• C)Evaluate the source, the tone and the content, and then choose a response that fits.
• D)Use anonymous responses to counteract the negative information, and then post a company response that supports the anonymous response.
• E)Contact the writer privately to determine the real source of discontent, and then post an appropriate response.

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Definitions:

Visual Shift

The change in visual attention or focus from one point to another, which can involve saccadic movements of the eyes or cognitive redirection of focus.

Cerebellar Hemispheres

The two symmetrical halves of the cerebellum that play crucial roles in motor control and coordination.

Limbs

The arms and legs of a human or the analogous appendages in other animals, used for movement and manipulation.

Digits

The numbers from 0 to 9 used in counting and calculations, and also refer to the fingers and toes in humans.