Examlex
"Cutting through the clutter" to get the audience's attention is one of the biggest challenges with marketing and sales messages.
External Validity
The extent to which the results of a study can be generalized to or across populations, settings, times, and other external conditions.
Social Influence
The impact that individuals or groups have on changing the behavior, attitudes, or beliefs of others within a social context.
Analogue Research
A methodology in which subjects are studied in artificially created conditions that approximate real-life scenarios.
Methodological Strategy
An approach or plan of action for conducting research, including the methods used for data collection and analysis.
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