Cosmetics Company LeDeux Needs to Salvage Its Reputation After a Safety

question 22

Multiple Choice

Cosmetics company LeDeux needs to salvage its reputation after a safety scare and product recall.The CEO holds a press conference to reassure consumers that their concerns have been addressed and the products are now safe,explaining the measures taken to address the problem.Though his speech is worded perfectly and he answers questions from reporters well,the following day's newspapers are skeptical about his claims,saying he seemed nervous and ill-at-ease during the conference.Which of the following is an accurate explanation for this?

• A)The reporters were determined to disbelieve the CEO's message.
• B)The CEO's nonverbal communication did not match the spoken words.
• C)Press conferences are not an effective way of conveying a message.
• D)Product safety messages are best conveyed through demonstration, not explanation.
• E)The CEO's nonverbal communication strengthened his message.

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Definitions:

Behaviorism Perspective

A psychological approach that focuses on observable behaviors and the ways in which they're learned, excluding thoughts and feelings from its analysis.

Pleasing

Evoking a sense of happiness or satisfaction.

Threatening

Describes a behavior or communication that implies harm or negative consequences, often used to intimidate or coerce.

Operant Conditioning

A learning process in behavioural psychology where the strength of a behavior is modified by reinforcement or punishment.