Milkman Foods Has Developed a Malted Milk Powder for Children

question 84

Multiple Choice

Milkman Foods has developed a malted milk powder for children.Which of the following questions is MOST relevant in helping the company identify the target audience for the promotional campaign of this product?

• A)Who are Milkman's competitors in the market?
• B)How often do people buy groceries?
• C)What is the average consumption of milk in the area?
• D)Who makes the buying decisions in households?
• E)What do consumers expect from the product?

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