Leaner Media Are Best Used for Messages That ________

question 19

Multiple Choice

Leaner media are best used for messages that ________.

• A)are routine
• B)are highly emotional
• C)are non-periodic
• D)require feedback
• E)must be personalized

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Definitions:

Ethical Relativism

The belief that morality is context-dependent and subjective, varying from one culture or individual to another.

Situational Ethics

An ethical theory that proposes the best ethical action is that which serves the particular circumstances, as opposed to following universal predetermined rules.

Central Authority

The main governing body or administrative organization that has the overarching control or oversight within a certain area or field.

Utilitarianism

An ethical theory that posits the greatest happiness of the greatest number should be the guiding principle of conduct.