A Traditional Press Release Should ________

question 97

Multiple Choice

A traditional press release should ________.

• A)be written directly to the ultimate audience, such as the readers of a newspaper
• B)not follow the customary pattern for a positive message
• C)extensively use positive, self-congratulatory adjectives and adverbs
• D)cover multiple, unrelated new items that will interest a wide audience
• E)present the good news first, followed by details and a positive close.

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Definitions:

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Tickets sold as a means to raise money for a cause, with the chance of winning prizes.

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a probability distribution describing the number of successes in a fixed number of independent Bernoulli trials, with a constant probability of success.

Bernoulli Experiment

A random experiment with exactly two possible outcomes, often termed success and failure.

Probability Density Function

A Probability Density Function (PDF) is a function that describes the relative likelihood for a continuous random variable to take on a given value.