Which of the Following Is True About Sending Goodwill Messages

question 22

Multiple Choice

Which of the following is true about sending goodwill messages?

• A)If you are already friendly with the reader, a personal tone is appropriate when sending congratulations.
• B)A hand-written note of appreciation is inappropriate in today's electronic media environment.
• C)Send congratulations for personal events only if you know the reader well.
• D)In a letter of appreciation, do not specifically mention the person or persons you want to praise, as that can demoralize the others.
• E)Goodwill messages must always serve an immediate business purpose.

Comprehend the role of sustainability in market planning and forecasting.

Recognize the importance of continuous innovation for maintaining competitive advantage.

Understand the use of social media and online communities in the idea generation phase of NPD.

Identify the stages of the new-product strategy development process and their objectives.

---

Definitions:

Gross Method

A method in accounting that logs purchases using the total invoice amount, not considering any cash discounts that are available.

Operating Cycle

The operating cycle is a measure of the time period between the acquisition of inventory by a business and the collection of cash from accounts receivable, indicating the efficiency and effectiveness of its operations.

Wholesaler

A wholesaler is a person or company that sells goods in large quantities at lower prices, typically to retailers for resale to the end consumers.

Gross Margin Ratio

A financial metric calculated by subtracting the cost of goods sold from revenue and dividing that figure by revenue, representing the percentage of sales revenue retained after incurring direct production expenses.