The Direct Approach to Organize Negative News Messages Should Be

question 39

Multiple Choice

The direct approach to organize negative news messages should be used when ________.

• A)the blow of the negative news is to be softened
• B)the reader has an emotional investment in the situation
• C)the reader's attention is needed immediately
• D)a close working relationship with the reader is to be maintained
• E)the bad news will come as a shock to the reader

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Definitions:

Marginal Analysis

The comparison of marginal (“extra” or “additional”) benefits and marginal costs, usually for decision making.

Marginal Benefits

The uplift in utility or enjoyment gained through consuming or producing an added unit of a good or service.

Marginal Costs

The added cost incurred when one more unit of a good or service is produced.

Marginal Benefit

The additional pleasure or utility gained when one more unit of a good or service is consumed.