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When Developing Messages Conveying Negative Organizational News,ensure to Match Your

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Essay

When developing messages conveying negative organizational news,ensure to match your approach to the situation.As a public relations executive at a multinational food company,what approach would you use when sending a message communicating to the public a recall of a batch of canned food that is found to have been contaminated with e-coli virus? Would you use the same approach to inform the public that you are discontinuing a certain line of cereals due to low demand? Why/why not?


Definitions:

Publicly Financed

Funded or sponsored through governmental resources or taxpayer money, often relating to services or projects.

Health Care

The organized provision of medical services to individuals or communities to maintain or improve health.

Physicians

Medical professionals who are licensed to diagnose and treat illnesses, prescribe medication, and perform surgeries.

Sick Role

A conceptual term in medical sociology that describes the social expectations and behavior associated with being ill, including the individual's exemption from normal social roles and responsibilities.

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