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When Developing Messages Conveying Negative Organizational News,ensure to Match Your

question 60

Essay

When developing messages conveying negative organizational news,ensure to match your approach to the situation.As a public relations executive at a multinational food company,what approach would you use when sending a message communicating to the public a recall of a batch of canned food that is found to have been contaminated with e-coli virus? Would you use the same approach to inform the public that you are discontinuing a certain line of cereals due to low demand? Why/why not?


Definitions:

In Situ Conservation

The protection of species in their natural habitats to preserve genetic diversity and ecosystem integrity.

Ex Situ Conservation

The practice of preserving endangered species outside their natural habitat by means of captive breeding, botanical gardens, and seed banks.

In Situ Conservation

The practice of conserving genetic resources in their natural habitats by protecting the ecosystems in which they occur.

Ex Situ Conservation

The preservation of components of biological diversity outside their natural habitats, such as in zoos, aquariums, or botanical gardens.

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