When Developing Messages Conveying Negative Organizational News,ensure to Match Your

question 60

Essay

When developing messages conveying negative organizational news,ensure to match your approach to the situation.As a public relations executive at a multinational food company,what approach would you use when sending a message communicating to the public a recall of a batch of canned food that is found to have been contaminated with e-coli virus? Would you use the same approach to inform the public that you are discontinuing a certain line of cereals due to low demand? Why/why not?

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Definitions:

Product Safety

The assurance that products will not cause harm to consumers or users when used as intended.

Mandatory Standards

Regulations that set specific requirements for the quality, performance, or safety of products or services, and must be followed by manufacturers or service providers.

Fair and Accurate Credit Transactions Act

A federal law enacted to enhance consumer protection against identity theft and to improve the accuracy of consumer records.

Identity Theft

The fraudulent acquisition and use of a person's private identifying information, usually for financial gain.