Which of the Following Terms Stands for the First Phase

question 28

Multiple Choice

Which of the following terms stands for the first phase in the AIDA model of organizing persuasive messages?

• A)attention
• B)action
• C)analysis
• D)assessment
• E)appraisal

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Definitions:

Decision Polarization

The process through which an individual's choice becomes more extreme or pronounced after group discussion or exposure to persuasive arguments.

Peer Pressure

The influence exerted by a peer group in encouraging a person to change their attitudes, values, or behaviors in order to conform to group norms.

Utilitarian Influence

The impact of a product or service based on its practical benefits and usefulness.

Informational Influence

A form of social influence involving a change in beliefs or behavior in order to fit in with a group, based on the information or evidence provided by the group.