When Your AIDA Message Uses the Indirect Approach and Is

question 12

Multiple Choice

When your AIDA message uses the indirect approach and is delivered by memo or email,your subject line should ________.

• A)be of a routine nature
• B)reveal the main idea
• C)be interesting
• D)not be relevant to the main idea
• E)be left blank

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Definitions:

Extinction

In psychology, the process through which a conditioned response diminishes and eventually disappears as a result of the conditioned stimulus being presented without the unconditioned stimulus.

Conditioned Response

The learned response to a previously neutral stimulus that has become associated with an unconditioned stimulus in classical conditioning.

Food

Any nutritious substance that people or animals eat or drink to maintain life and growth.

Extended Exposure

A therapeutic technique involving repeated, prolonged contact with a feared stimulus, aiming to reduce anxiety or distress associated with it.