You Are Developing a Sales Message for the Range of Cell

question 40

Multiple Choice

You are developing a sales message for the range of cell phones manufactured by your company.Which of the following closing lines would be most effective in persuading readers to take action?

• A)For a complete price list, visit your nearest retailer or company outlet.
• B)Call us at 987-1234 to order a cell phone.
• C)To know more about our range of cell phones, you can view product details and customer reviews at cellphones.com.
• D)To order a cell phone, call us at 987-1234-the first 100 customers get a 2 GB memory card free.
• E)To order a cell phone look for our advertisement and discount coupon in the next issue of "TechNext" magazine.

Understand the principles of innovation adoption and how they influence consumer behavior.

Learn about the stages of change theory and its application to behavior modification.

Understand the ecological model and the levels of factors influencing behavior.

Understand the basic concepts and significance of proxemics in communication.

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Definitions:

Sensory Memory

The shortest-term element of memory, which allows the retention of impressions of sensory information after the original stimuli have ended.

Short-term Memory

The power to hold a minimal amount of details in a readily accessible state for a limited period.

Long-term Memory

The aspect of memory in which information is stored for extended periods, ranging from several minutes to a lifetime.

Retroactive Interference

A memory impairment phenomenon where new information interferes with the recall of old information.