In Marketing and Sales Messages,what Is the Primary Difference Between

question 44

Multiple Choice

In marketing and sales messages,what is the primary difference between selling points and benefits?

• A)Selling points are ethical to use whereas benefits are not.
• B)Selling points focus on the user rather than the product.
• C)Selling points focus on the product rather than the user.
• D)Selling points are unethical to use whereas benefits are not.
• E)Selling points are abstract whereas benefits are concrete.

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