While Planning Marketing and Sales Messages,the Benefits of a Product

question 30

Multiple Choice

While planning marketing and sales messages,the benefits of a product focus on ________.

• A)the return on investment to the seller
• B)what the user experiences or gains from the product
• C)the less attractive features of a product
• D)the difference between the cost of production and sales price
• E)how the product helps the selling company meet its goals

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Definitions:

Location-Specific Human Capital

Skills and knowledge acquired by workers that are particularly valuable in a specific geographic or organizational context.

Competitive Inertia

A state where a company is reluctant or unable to adapt to changes in the market, often resulting in lost competitiveness.

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort due to holding contradictory beliefs, values, or attitudes.

Company-Specific Human Capital

The unique skills, knowledge, and experience possessed by an individual that are particularly valuable to their employer and not easily transferable to other organizations.