Which of the Following Is True About Maintaining High Ethical

question 4

Multiple Choice

Which of the following is true about maintaining high ethical and legal standards when developing persuasive business,marketing,and sales messages?

• A)A money-back guarantee or letters from satisfied customers can be used as the sole evidence to a claim.
• B)If you imply or make an offer and then can't fulfill your end of the bargain, you can be sued for breach of contract.
• C)Names, but not photographs, of individuals can be used even without permission.
• D)Trying to attract buyers by advertising a product that you don't intend to sell, and then trying to sell them another product is legal but not ethical.
• E)Only deceptive claims that are explicitly made, not just implied, in a persuasive message are considered illegal by the FTC.

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Definitions:

B2B

Business-to-Business, transactions or commercial activities conducted between companies, as opposed to between companies and consumers (B2C).

B2C

Business-to-Consumer, referring to the direct commercial transactions and relationships between businesses and end-users or consumers.

E-commerce

The buying and selling of goods and services over the internet.

Reverse Auctions

A type of auction where the roles of buyer and seller are reversed, with the buyer seeking to purchase goods or services and suppliers submitting decreasingly lower bids.