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A large company has profiled its current customer database using over 150 characteristics including size, credit rating, frequency of purchase, value of purchases, speed of payment, etc. The resulting model predicts with significant accuracy the likelihood of new customers becoming loyal customers. The company has restructured its commission system to reward sales persons who sign up customers matching the computer profile. The bonus is based on the net present value of expected future purchases less a factor for estimated length of collection period. Which measure of shareholder wealth is this performance reward system most consistent with?
Classified Ads
Short advertisements placed in newspapers or online platforms, sorted into categories.
Age
The length of time that a person or object has existed since its beginning or birth.
Price
The amount of money required to purchase a good or service.
Linear Correlation
An assessment of the magnitude and orientation of a straight-line association between two numerical variables.
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