Marketing Has Been Described as Being Both an "Art" and a "Science

question 120

Essay

Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty.

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Definitions:

Internet Connection

A link between a computing device and the internet, enabling access to web content and online services.

Access Files

The process of opening or retrieving files stored on a computer, server, or cloud storage.

Intranet

A private network accessible only to an organization's staff, often used to share information and computing resources within the organization.

Extranet

An extranet is a private network that allows controlled access to partners, vendors, and suppliers or an authorized set of users outside a company.