Consumers Often Have Many Needs That Are Not Readily Obvious

question 37

Essay

Consumers often have many needs that are not readily obvious. Just observing their behavior inside a retail store is not enough to get a True understanding of their "needs." List and briefly describe the five types of needs that most consumers have.

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Definitions:

Alpha Waves

Brainwave patterns associated with a relaxed yet awake state, typically occurring when a person is calm and alert.

Sleep Spindles

Short bursts of brain activity characterized by rapid oscillations, observed in EEG readings during certain stages of sleep.

Manifest Content

According to Freudian psychoanalytic theory, the surface level of dreams, containing the dream symbols that are remembered upon waking.

Latent Content

In psychoanalysis, the deeper, symbolic meanings and thoughts that lie beneath the manifest content of dreams or actions.