Atlas Camera Division Produces a Range of Professional Quality 35mm

question 138

Essay

Atlas camera division produces a range of professional quality 35mm and consumer-friendly digital cameras. The 35mm market is rapidly declining and the faster-growing digital camera segment is saturated with competition, so Atlas is struggling with sales. Identify the marketing tasks the management team would need to address to make Atlas competitive in the digital camera space.

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Definitions:

Has-a

A relationship in object-oriented programming where one class contains a reference to another, indicating a posession or usage relationship.

Dynamic Events

Actions or occurrences that are generated based on user interaction or system triggers in a software application.

Button

A graphical user interface element that can be clicked to perform a specific action.

Simple Container

An object used to store a collection of other objects.