A Brand That Is Action-Oriented and Causes Consumers to Engage

question 45

Multiple Choice

A brand that is action-oriented and causes consumers to engage in physical actions appeals to the ________ dimension of brand experience.

• A) sensory
• B) affective
• C) behavioral
• D) intellectual
• E) social

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Definitions:

Absolute Advantage

The ability of a country or individual to produce a good or service more efficiently than another, using fewer resources.

Lowest Opportunity Cost

The situation where choosing one option incurs the smallest possible loss of potential benefits from other alternatives, a key concept in comparative advantage and economic decision-making.

Fewest Resources

The condition of having the minimal amount of resources, including labor, capital, and natural resources, required for production.

Opportunity Cost

The missed opportunity to benefit from other choices when selecting a particular option.