Often, a Service Problem Arises from a Customer's Lack of Understanding

question 58

Multiple Choice

Often, a service problem arises from a customer's lack of understanding or ineptitude. Which of the following can help to minimize customer failures?

• A) giving customers exclusive primary service packages
• B) redesigning processes to simplify service encounters
• C) using differential pricing and shared services
• D) minimizing service intangibility
• E) working with more customers at the same time

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Definitions:

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