Prices That End in 9 Are Most Appropriate When ________

question 8

Multiple Choice

Prices that end in 9 are most appropriate when ________.

• A) customers have substantial knowledge about quality
• B) customers process prices right to left
• C) there is a mental price break at the lower, rounded price
• D) the marketer wants to suggest a discount or bargain
• E) the marketer wants to convey a high-price image

---

Definitions:

Light Receptors

Specialized cells in the eye (rods and cones) that are sensitive to light, allowing for the sensation of vision.

Foveas

The small depression in the retina of the eye where visual acuity is highest, containing a high concentration of cones, responsible for sharp central vision.

Rods

Photoreceptor cells in the retina responsible for vision in low light conditions.

Young-Helmholtz Theory

A theory suggesting that the human eye perceives color through the response rates of three kinds of cones, each sensitive to red, green, or blue wavelengths.