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ROC Engineering, a Chinese shipbuilding company, agrees to build a fleet of submarines for the Sri Lankan navy, for which it will be paid in the local Sri Lankan currency. As per the agreement, ROC must also spend a substantial amount of the money it generates through this deal within the country. In accordance with the contract, ROC buys Sri Lankan tea at a reduced rate. This is an example of which of the following forms of countertrade?
Newspapers
Printed publications consisting of folded unstapled sheets and containing news, articles, advertisements, and other information.
Prestige Pricing
A pricing strategy where prices are set higher than average to create a perception of exclusivity and high quality.
Quality
The degree to which a product, service, or process meets specified standards or fulfills customer needs and expectations.
Odd Pricing
A pricing strategy where goods are priced just below a round number, e.g., $1.99 instead of $2.00, to make the price seem more attractive to consumers.
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