Greta Is Attempting to Get as Many Orders as Possible

question 65

Multiple Choice

Greta is attempting to get as many orders as possible. Which direct marketing tool is generally associated with the highest order response rate?

• A) e-mail to an internal company list
• B) direct mail to an internal company list
• C) e-mail to a general list
• D) direct mail to a general list
• E) no difference between e-mail and direct mail

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Definitions:

Task-Oriented Behavior

A leadership approach focused primarily on the completion of tasks and the achievement of objectives.

Initiating Structure

The act of defining roles, assigning tasks, and establishing clear patterns of organization and communication within a team or organization.

Maintenance Behavior

Actions or activities aimed at preserving the current state of a system, organization, or relationship, ensuring its continuous operation and effectiveness.

Task-Oriented Behavior

Focuses on assigning tasks, clarifying responsibilities, and ensuring the team achieves its goals efficiently.