In Addition to Its Store Brands and Nationally Well-Known Brands

question 139

Multiple Choice

In addition to its store brands and nationally well-known brands of detergents, Reynold's also carries much cheaper varieties of detergents that are not advertised and have little-known names. They are often manufactured from lower-quality ingredients and save on packaging and advertising costs. These are known as ________.

• A) common carriers
• B) shills
• C) generics
• D) private labels
• E) marques

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Definitions:

Reverse Discrimination

The act of giving preference to members of historically disadvantaged groups to the extent that it results in unfair disadvantage to those not in such groups.

European Americans

Individuals in the United States who trace their ancestry to Europe.

Pluralism

The coexistence of multiple groups or cultures within a society, recognizing and respecting diversity.

Racial And Ethnic Culture

The distinctive shared traditions, practices, and values that characterize a group of people based on their racial or ethnic identities.