Identify the Elements of a Tactical Marketing Plan for a New

question 115

Essay

Identify the elements of a tactical marketing plan for a new kind of cola.

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Definitions:

Relationship Marketing

A strategy designed to foster customer loyalty, interaction, and long-term engagement by providing personalized and directly meaningful experiences to customers.

Ambush Marketing

A strategy where a brand associates itself with an event without paying sponsorship fees, aiming to gain visibility at the expense of official sponsors.

Emotional Effect

The impact on an individual's feelings or emotions, typically in response to a particular event, situation, or stimulus.

Perception of Quality

The viewpoint of consumers or users about the standard or grade of a product or service, based on its perceived performance or effectiveness.