Which of the Following Elements of the Marketing Communications Mix

question 22

Multiple Choice

Which of the following elements of the marketing communications mix includes a variety of programs directed internally to employees of the company or externally to consumers, other firms, the government, and media to promote or protect a company's image or its individual product communications?

• A) direct marketing
• B) public relations and publicity
• C) personal selling
• D) advertising
• E) sales promotion

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Definitions:

Plasma

The liquid component of blood that carries cells and proteins throughout the body.

Acidic Products

Substances that release hydrogen ions (H+) in solution, resulting in a pH less than 7.

Respiration Rate

The number of breaths taken per minute, an important measure of respiratory health and function.

Haldane Effect

Hemoglobin that is not bound to carbon dioxide binds more readily to oxygen than hemoglobin that is bound to carbon dioxide.