Which of the Following Is an Advantage of Using Radio

question 4

Multiple Choice

Which of the following is an advantage of using radio as an advertising medium?

• A) higher attention than television
• B) standardized rate structures
• C) long duration of ad exposure
• D) high quality reproduction
• E) high geographic selectivity

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Definitions:

Manufacturers

Entities engaged in the industrial production of goods, transforming raw materials or components into finished products on a large scale.

Mobile Commerce

The purchase and sale of goods and services via wireless portable devices like smartphones and tablets.

Smartphone

A mobile phone that combines a computer's capabilities with those of a phone, including internet access and a variety of applications.

B2E

Business-to-Employee, electronic transactions and services provided by a company to its employees.