All Response Hierarchy Models of the Communication Process Assume the Buyer

question 64

Multiple Choice

All response hierarchy models of the communication process assume the buyer passes through cognitive, affective, and behavioral stages, in that order. Which of the following product categories lends itself most appropriately to such a "learn-feel-do" sequence?

• A) socks
• B) salt
• C) real estate
• D) gasoline for a car
• E) airline tickets

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Definitions:

Coupons Redeemed

The act of exchanging a coupon for a discount, product, or service, usually part of a promotional offering.

Premium Expense

The cost associated with purchasing an insurance policy or the amount over the face value paid for a bond or stock.

Coupon Redemption

The process of exchanging a coupon for the value or discount it represents when purchasing goods or services.

Recipe Book

A collection of culinary recipes and guidelines for preparing food.