Describe the Elements of the Marketing Communications Mix

question 60

Essay

Describe the elements of the marketing communications mix.

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Definitions:

Organizational Politics

Refers to activities within a company that are aimed at improving someone's status or position and are typically at the expense of others.

Empowered Group

A team or group that has been given the authority, resources, and confidence to make decisions and take actions toward achieving defined objectives.

Environmental Uncertainty

A condition in which there is a lack of information about the external conditions that affect an organization's decision-making processes.

Delegator

A leader or manager who assigns responsibility and authority for tasks and decisions to subordinates or team members.