Which of the Following Statements Correctly Reflects a Characteristic of Public

question 34

Multiple Choice

Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?

• A) Public relations can reach prospects who prefer to avoid mass media and targeted promotions.
• B) They incorporate an incentive that gives value to the consumer.
• C) Given their live, real-time quality, public relations tools are actively engaging for consumers.
• D) Public relations communications can be prepared to appeal to the addressed individual.
• E) Public relations tools create an immediate, interactive episode between two or more persons.

Identify the legal requirements and outcomes of substituted contracts, novations, and accord and satisfaction.

Examine the concepts of substantial performance, tender, and specific performance.

Evaluate the application of the doctrine of commercial impracticability and frustration of purpose.

Comprehend termination of contracts by statute limitations, mutual agreement, or satisfaction of conditions.

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Definitions:

Aversion

A strong dislike or disinclination towards something, often used in economics in the context of risk aversion.

Overconfidence

The bias in which someone's subjective confidence in their judgements is greater than their objective accuracy.

Framing Effect

A cognitive bias where people react differently to a particular choice depending on how it is presented.

Health Maintenance Organization

A type of health insurance plan that provides healthcare services through a network of doctors and hospitals for a fixed annual fee.