Which of the Following Tools or Combinations of Tools Is

question 25

Multiple Choice

Which of the following tools or combinations of tools is most influential at the comprehension stage of buyer readiness?

• A) sales promotion and advertising
• B) advertising and personal selling
• C) publicity and personal selling
• D) reminder advertising and publicity
• E) sales promotion and personal selling

---

Definitions:

Camera

A device for capturing visual images in the form of photographs, video, or both, electronically or on film.

Zoom Lens

A type of camera lens that allows the focal length to change, thereby giving the photographer the capability to move closer to or farther away from a subject without physically moving.

Essential Differentia

The characteristics that differentiate an entity from others within a larger group or category.

Referents

Objects or events that words or phrases denote, point to, or represent in language and communication.