An Advertising Objective to Stimulate More Usage of a Product

question 20

Multiple Choice

An advertising objective to stimulate more usage of a product is appropriate under which of the following conditions?

• A) The advertised product belongs to a nascent product category.
• B) The company is not the market leader.
• C) The advertised brand is superior to the market leader.
• D) The product class is mature.
• E) Brand usage for the product is very high.

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Definitions:

Coping

The mental and behavioral processes that individuals use to manage the internal and external demands of stressful situations.

Express Anger

The act of outwardly displaying feelings of anger or displeasure towards a person, situation, or object.

Distract Himself

The act of diverting one's attention away from distressing thoughts or emotions to focus on other activities or thoughts.

Low-Birth Weight

Refers to a birth weight of a newborn that is significantly lower than an average healthy weight, usually less than 2,500 grams (5.5 pounds) at birth.