An Advertising Objective to Stimulate More Usage of a Product

question 20

Multiple Choice

An advertising objective to stimulate more usage of a product is appropriate under which of the following conditions?

• A) The advertised product belongs to a nascent product category.
• B) The company is not the market leader.
• C) The advertised brand is superior to the market leader.
• D) The product class is mature.
• E) Brand usage for the product is very high.

---

Definitions:

Dementia

A broad category of brain diseases that cause a long-term and often gradual decrease in the ability to think and remember, significantly affecting an individual's daily functioning.

Alzheimer Disease

A progressive neurological disorder characterized by cognitive decline, memory loss, and changes in behavior, ultimately leading to severe dementia.

Cellular Level

A perspective in biology and medicine that focuses on the structures, functions, and activities of cells, the basic building blocks of organisms.

Visual Changes

Alterations in eyesight or vision, which may include changes in acuity, field of vision, color perception, or depth perception.