Which of the Following Elements of the Marketing Communications Mix

question 130

Multiple Choice

Which of the following elements of the marketing communications mix consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers, or the trade?

• A) advertising
• B) public relations
• C) sales promotion
• D) events and experiences
• E) personal selling

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Definitions:

Depressed Clients

Individuals seeking therapy or counseling services who are suffering from depression, characterized by persistent sadness and loss of interest in activities.

Negative Circumstances

Situations or conditions that adversely affect a person's state of being, potentially leading to negative outcomes or emotions.

Token Economy

An operant conditioning procedure in which individuals earn tokens for exhibiting desired behavior which can later be exchanged for rewards.

Systematic Desensitization

A therapeutic technique used to reduce phobia or anxiety through gradual exposure to the feared object or situation coupled with relaxation exercises.