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Which of the following is a sales promotion tool that typically does NOT build brand image?
Federal Antitrust Laws
Laws enacted by the federal government of the United States to eliminate or prevent anti-competitive practices, ensure fair competition, and protect consumers from monopolies and cartels.
International Commerce
The exchange of goods and services between countries around the world.
Horizontal Price-fixing
An illegal agreement between competitors to set prices at a certain level, rather than allowing them to be determined by market forces.
Antitrust Legislation
Laws designed to protect consumers and ensure fair competition in the marketplace by regulating anti-competitive conduct and monopolies.
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