What Is Viral Marketing? Give an Example of a Web

question 39

Essay

What is viral marketing? Give an example of a Web site where user-generated content is sometimes shared widely.

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Definitions:

Hidden Curriculum

The unwritten, unofficial, and often unintended lessons, values, and perspectives that students learn in school.

Cultural Capital

The non-financial social assets that promote social mobility beyond economic means, including education, intellect, style of speech, dress, or physical appearance.

Ruling Class Culture

The norms, values, and lifestyle practices predominant among the most powerful social or economic class in a given society.

Total Institution

A place of residence and work where a large number of like-situated individuals, cut off from the wider community for a considerable time, together lead an enclosed, formally administered round of life.