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According to researchers, what steps can improve the likelihood of starting positive buzz?
Principle of Falsifiability
A criterion for scientific theory validity, suggesting that for a theory to be considered scientific, it must be testable and potentially disprovable.
Retrospective Accounts
Retrospective accounts are narratives or explanations of past events or experiences, often analyzed or interpreted after the fact.
Adult Memories
The recollection of experiences and information that individuals accumulate and store throughout their adult life.
Shadow Archetype
In Jungian psychology, a concept referring to the unconscious aspect of the personality which the conscious ego does not identify in itself, often embodying traits one dislikes or fears.
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