A Company Can Take Several Steps to Improve the Quality

question 48

Multiple Choice

A company can take several steps to improve the quality of its marketing intelligence. One company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information. This company is ________.

• A) taking advantage of government data
• B) motivating intermediaries to share intelligence
• C) networking internally and externally
• D) setting up customer advisory panels
• E) buying information from research firms

Understand the role of organizational culture and leadership in shaping public organization behavior.

Realize the importance of external awareness and representation in management.

Acquire knowledge on the levels of analysis in organizational behavior and their applications.

Recognize the Hawthorne effect and its implications on human behavior in organizations.

---

Definitions:

Economic Recession

A period of temporary economic decline during which trade and industrial activities are reduced, generally identified by a fall in GDP in two successive quarters.

Civil Rights

The rights of citizens to political and social freedom and equality, often associated with movements to end discrimination and promote equal protection under the laws.

Underwood Tariff

A 1913 U.S. law that significantly lowered tariffs on imported goods for the first time since the Civil War and implemented an income tax following the ratification of the 16th Amendment.

Tariff Rates

Taxes imposed by a government on imported or exported goods.