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A Web Site's Ease of Use and Physical Attractiveness Are

question 56

Essay

A Web site's ease of use and physical attractiveness are important to marketers because consumers use them to judge a site's performance. Please explain three things marketers should do to ensure high ratings on each.


Definitions:

Investment Assets

Assets purchased with the goal of generating income or appreciating in value, including stocks, bonds, and real estate.

Portability Problem

Challenges that arise when a product or solution cannot easily be transferred from one environment or system to another.

Pension Benefits

The regular payments made to a retired or disabled employee, often based on salary and years of service.

Defined Benefit Plans

Pension plans in which retirement benefits are set according to a fixed formula.

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