During the Planning Process, If There Is a Gap Between

question 20

Essay

During the planning process, if there is a gap between future desired sales and projected sales, corporate management will need to develop or acquire new businesses to fill it. Identify and describe the three strategies that can be used to fill the strategic gap.

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Definitions:

Decision-making Process

The decision-making process involves identifying and choosing alternatives based on the values and preferences of the decision-maker, a critical aspect of planning and problem-solving in various contexts.

Attitude

A relatively enduring organization of beliefs, feelings, and behavioral tendencies toward socially significant objects, groups, events, or symbols, typically expressed through general liking or disliking of the attitude target.

Behavioral Tendencies

Patterns or predispositions in individuals' behavior, often influenced by psychological factors.

Consumer's Values

The guiding principles or standards of behavior that influence the choices and actions of individuals as consumers.